Double Talk

A sign I saw on a bus on my walk to work read:

You see a smaller house payment.
We see peace of mind.

A man and woman are lifting an infant into the air. Adorable. Heart-warming.

I didn't think about it much the first time I spotted it though I thought it weird that anything could be win-win, especially when it comes to an advertisement for a business deal. Then I realized what they were talking about: more money from loans stretched over a longer period of time, which to say, the business's "peace of mind." Of course, they would be the ones to see their own peace of mind, not the couple adjusting the payments on their house. There may be a time for lower payments, but I thought it was phrased a bit dubiously.